Fail to plan, plan to fail!
The impression you give your audience matters. Consistency is key.
Get your sales and marketing organised! Top tip: The first step is to make sure that your brand is consistent across all channels of communication with your customers and prospects.
Prepare your business properly, with 5 crucial steps: 1. Get Your Sales Team On Board With Your Business Plans
Your sales team are the driving force behind every sale you make, work with them to achieve your growth plans! Make sure that their approach is in line with your business plans. Tip: Ensure their email signatures are consistent and include any important contact details, links and messaging.
2. Make Use Of Branded Content & Collateral
With branded brochures (designed with both graphics and text for ease of digesting and to be aesthetically pleasing), and other branded marketing materials, your team can better explain products and services, and help you to help clients make informed decisions.
3. Keep Your Website & Social Channels Up To Date
Your website and social channels remain the main point of reference for customers and prospects, so spending a little bit of time keeping them updated to include your current offering is essential and also does wonders for your Google ranking!
4. Raise And Retain Customer Awareness
Use email marketing, social channel posts and routine account management calls to remind your customers that your business is a credible option to provide their current and potentially new business communication needs – don’t let competitors sneak in because of a lack of communication from you, their current provider, don’t let them forget you!
5. Your Sales Team Need To Get Specific
Ensure your sales team are targeting those accounts who are most likely to buy. This means drilling down into your contacts database and using the data to identify the best customers at the right time.